Past Campaigns

Portfolio of branding and strategic communications experience.

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North American Launch of Infiniti Q30 and QX30

Created and pitched the national "Accelerate" integrated marketing campaign to launch the Infiniti Q30/QX30.

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Anti–Truancy campaign for tuscaloosa city schools

Promoted "HERE: Have Everyone Ready to Educate," a campaign to address chronic absenteeism in the TCS school system, and the local community.

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National Awareness campaign contest for college duck tape

Won first place, and directed UA PRSSA’s campaign entry for the 2012 College Duck Tape PRSSA challenge to increase awareness on campus.

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National Campaign for Football Bowl Association’s 2014 season

Planned and implemented the award-winning #WinWhen campaign to promote the benefits of the college bowl game program. Traveled to the 2014 Russell Athletic Bowl in Orlando, FL (Dec. 27-29): Clemson vs. Oklahoma to provide in-depth coverage.

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health & wellness campaign for Tcs primary school students

Developed and executed “You’re It!,” an educational and engaging campaign that aims to improve the Tuscaloosa community’s knowledge of the Tuscaloosa City Schools’ Wellness Plan.

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LITE Up the game/Literacy Summit for Literacy Council of WEst AL

Produced sustainable annual campaigns for the Literacy Council of West Alabama and Literacy is the Edge (LITE) to raise funds, promote its mission, and extend outreach to areas of the nine-county region not within the Tuscaloosa metro area.

“I March For…” Campaign for the Southern Poverty Law CenteR

As we celebrate the 50th anniversary of the historic March on Washington, we recognize that the dream is not yet fulfilled. The march for equality, justice & tolerance continues. So we want to know: What do you march for? #IMarchFor